--- title: Our Insights | Process description: Process | A selection of articles written by our team to give insight into how we think about the world --- - About: - [Philosophy](https://www.ecpam.com/philosophy) - [Performance](https://www.ecpam.com/performance) - [Team](https://www.ecpam.com/team) - [Sustainability](https://www.ecpam.com/sustainability) - [Insights](https://insights.ecpam.com/) - Invest: - Australian Equities - [ECP Growth Companies Fund](https://www.ecpam.com/growth) - [ECP Emerging Growth Limited](https://www.ecpam.com/emerging) - [Contact](https://www.ecpam.com/contact) - [Philosophy](https://www.ecpam.com/philosophy) - [Performance](https://www.ecpam.com/performance) - [Sustainability](https://www.ecpam.com/sustainability) - [Team](https://www.ecpam.com/team) - [Insights](https://insights.ecpam.com/) - Invest: - [Unlisted](https://www.ecpam.com/growth) - [Listed](https://www.ecpam.com/emerging) - [Contact](https://www.ecpam.com/contact) ## ECP Insights A selection of articles written by our team to give insight into how we think about the world [subscribe](https://share.hsforms.com/1VGopDBb-SBq8Eapqpff46Qbludr) ![image description](https://insights.ecpam.com/hubfs/img5.png) ## Articles - [LATEST](https://insights.ecpam.com) - [Portfolio](https://insights.ecpam.com/tag/portfolio) - [Philosophy](https://insights.ecpam.com/tag/philosophy) - [Process](https://insights.ecpam.com/tag/process) - [Sustainability](https://insights.ecpam.com/tag/sustainability) - [Blog](https://insights.ecpam.com/tag/blog) Posts about # Process [![The Power of Passion](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnVibrantBlue-12-1.svg)](https://insights.ecpam.com/the-power-of-passion) ## [The Power of Passion](https://insights.ecpam.com/the-power-of-passion) May 10, 2023 7 minute read Few customers are more passionate and valuable than the dedicated hobbyist. These high, recurring spenders act as a top-of-filter recruitment mechanism for new customers entering their hobby. But... Read full [article](https://insights.ecpam.com/the-power-of-passion) [![Conquering Confirmation Bias](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnLightGrey-24.svg)](https://insights.ecpam.com/conquering-confirmation-bias) ## [Conquering Confirmation Bias](https://insights.ecpam.com/conquering-confirmation-bias) Feb 07, 2023 5 minute read Investing involves both art and science. The science aspect includes analysing a company's strategy, industry position, competitive advantage, future opportunities, and risks to determine its... Read full [article](https://insights.ecpam.com/conquering-confirmation-bias) [![Culture Guardians](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnLightGrey-21.svg)](https://insights.ecpam.com/2022/02/07/culture-guardians) ## [Culture Guardians](https://insights.ecpam.com/2022/02/07/culture-guardians) Feb 08, 2022 7 minute read The recent dismissal of James Hardie CEO Jack Truong highlights the importance of organisational culture and the responsibility of company directors. While an unplanned exit of key executives is a... Read full [article](https://insights.ecpam.com/2022/02/07/culture-guardians) [![Value Vs Growth Funds](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnLightGrey-30-2.svg)](https://insights.ecpam.com/2021/11/19/value-vs-growth-funds) ## [Value Vs Growth Funds](https://insights.ecpam.com/2021/11/19/value-vs-growth-funds) Nov 20, 2021 6 minute read The debate between allocating to a Value or a Growth fund is one that we come across all the time. Usually asset allocators are concerned that, at different points in the cycle, allocating to a... Read full [article](https://insights.ecpam.com/2021/11/19/value-vs-growth-funds) [![Xero, a Beautiful Business Model](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnVibrantBlue-26.svg)](https://insights.ecpam.com/2020/10/07/xero-a-beautiful-business-model) ## [Xero, a Beautiful Business Model](https://insights.ecpam.com/2020/10/07/xero-a-beautiful-business-model) Oct 08, 2020 7 minute read At ECP, we continually assess the quality and the sustainability of our investments to evaluate the strength of their competitive advantage through time. Xero is a notable portfolio company which... Read full [article](https://insights.ecpam.com/2020/10/07/xero-a-beautiful-business-model) [![Weighing Network-based Competitive Advantages](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnLightGrey-18.svg)](https://insights.ecpam.com/2020/09/04/weighing-network-based-competitive-advantages) ## [Weighing Network-based Competitive Advantages](https://insights.ecpam.com/2020/09/04/weighing-network-based-competitive-advantages) Sep 05, 2020 8 minute read Networks are one of the most powerful competitive advantages a business can possess. Strong network effects make it difficult for businesses to be replicated, enabling long-term pricing power.... Read full [article](https://insights.ecpam.com/2020/09/04/weighing-network-based-competitive-advantages) [![The Pillars of a Quality Franchise](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnLightGrey-19.svg)](https://insights.ecpam.com/2020/05/22/the-pillars-of-a-quality-franchise) ## [The Pillars of a Quality Franchise](https://insights.ecpam.com/2020/05/22/the-pillars-of-a-quality-franchise) May 23, 2020 5 minute read For long-term investing, it’s important to understand both the narrative of an investment and the numbers that support it. Qualitative research provides the grounding for understanding the narrative,... Read full [article](https://insights.ecpam.com/2020/05/22/the-pillars-of-a-quality-franchise) [![A Value Story from a Growth Investor](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnVibrantBlue-11.svg)](https://insights.ecpam.com/2019/03/27/a-value-story-from-a-growth-investor) ## [A Value Story from a Growth Investor](https://insights.ecpam.com/2019/03/27/a-value-story-from-a-growth-investor) Mar 28, 2019 12 minute read Catapult Group International Limited (‘Catapult’) is the world’s leading provider of player analytics solutions. The business provides elite sports teams access to a technology stack that improves... Read full [article](https://insights.ecpam.com/2019/03/27/a-value-story-from-a-growth-investor) [![Keep it simple stupid](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnLightGrey-26.svg)](https://insights.ecpam.com/2019/01/30/keep-it-simple-stupid) ## [Keep it simple stupid](https://insights.ecpam.com/2019/01/30/keep-it-simple-stupid) Jan 31, 2019 5 minute read Since the beginning of my investing career, I have always believed in only investing in what makes sense \[I know, thanks for stating the bleeding obvious Sam, here we were investing in stuff that... Read full [article](https://insights.ecpam.com/2019/01/30/keep-it-simple-stupid) [![Who Will Become Australia’s №1 Telco?](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnLightGrey-23.svg)](https://insights.ecpam.com/2018/12/11/who-will-become-australias-1-telco) ## [Who Will Become Australia’s №1 Telco?](https://insights.ecpam.com/2018/12/11/who-will-become-australias-1-telco) Dec 12, 2018 14 minute read The telecommunications industry has (largely) enjoyed growth through consolidation and cost-cutting initiatives. Telcos missed the last opportunity when the over-the-top (OTT) players reaped the... Read full [article](https://insights.ecpam.com/2018/12/11/who-will-become-australias-1-telco) [See more articles+](https://insights.ecpam.com/tag/process/page/2) ## Featured Articles [![ECPAM Insights Listing Page](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnVibrantBlue-16-2.svg)](https://insights.ecpam.com/long-live-software-part-ii) ## [Long Live Software: Part II](https://insights.ecpam.com/long-live-software-part-ii) Read full [article](https://insights.ecpam.com/long-live-software-part-ii) Feb 18, 2026 5 min read [![ECPAM Insights Listing Page](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnLightGrey-19-2.svg)](https://insights.ecpam.com/long-live-software-part-i) ## [Long Live Software: Part I](https://insights.ecpam.com/long-live-software-part-i) Read full [article](https://insights.ecpam.com/long-live-software-part-i) Feb 17, 2026 4 min read [![ECPAM Insights Listing Page](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnLightGrey-12.svg)](https://insights.ecpam.com/psych-test-your-investment-manager) ## [Psych Test Your Investment Manager](https://insights.ecpam.com/psych-test-your-investment-manager) Read full [article](https://insights.ecpam.com/psych-test-your-investment-manager) Jul 18, 2024 9 min read [![ECPAM Insights Listing Page](https://insights.ecpam.com/hubfs/ECP_Illustrations-OnVibrantBlue-27.svg)](https://insights.ecpam.com/artificial-intelligence) ## [Real returns from Artificial Intelligence](https://insights.ecpam.com/artificial-intelligence) Read full [article](https://insights.ecpam.com/artificial-intelligence) Nov 23, 2023 3 min read ##### Find out more - [Philosophy](https://www.ecpam.com/philosophy) - [Performance](https://www.ecpam.com/performance) - [Sustainability](https://www.ecpam.com/sustainability) - [Team](https://www.ecpam.com/team) - [Insights](https://insights.ecpam.com/) - [Invest: Listed | Unlisted](https://www.ecpam.com/emerging) - [Contact](https://www.ecpam.com/contact) - [Disclaimer](https://www.ecpam.com/disclaimer) - [Privacy](https://www.ecpam.com/privacy) ##### ECP Office Level 4, The Pavilion 388 George Street Sydney NSW 2000 T [+61 2 8651 6800](tel:+61%202%208651%206800) ##### Please note The information provided for you by ECP ASSET MANAGEMENT PTY LTD, ACN 158 827 582 (Corporate Authorised Representative 441986 of AFSL 421704). 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